Go-To-Market Strategy
Getting a new product to market is expensive. Getting it wrong is more expensive. I help technology vendors build GTM plans that work first time - identifying the right buyers, shaping the right message, and building the sales motion to reach them.
I have taken new and unfamiliar technologies into markets where buyers did not yet know they had a problem to solve. From ICP definition and messaging through to channel strategy and early pipeline, if your proposition needs explaining before it needs selling, that is exactly where I operate.
Sales Strategy
If your pipeline is healthy but conversion is not, the problem is usually in the process. I work with technology vendors to review how they sell today - qualifying, discovery, demonstrating value, navigating procurement - and identify where deals are slowing down, falling out, or being won despite the process rather than because of it.
The outcome is a sales process that is measurable, repeatable, and built for the way your customers actually buy. Shorter cycles, higher win rates, faster ramp for new hires, and a consistent framework your team can execute with confidence.